Twitter Logo
Rex Sorgatz

Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)

jan 11
2007

How to Keep Your iPhone a Secret

Fascinating story about how Apple kept the iPhone a secret, involving fake prototypes and keeping it secreted away from Cingular/Google/Yahoo until it was announced.




NOTE: The commenting window has expired for this post.