feb 16

NIN: Trying To Believe

The new NIN album, Year Zero (out April 17), is being promoted by 42 Entertainment, which you may remember as the alternative gaming agency that worked on The Beast for A.I. and I Love Bees for Halo 2. The narrative of the game/story actually started with a concert t-shirt that had the phrase "I am trying to believe" highlighted amongst the letters of cities. And starting there -- iamtryingtobelieve.com, a site that warns you of the drug Parepin -- puts you on the mission that already includes several other sites. [via]

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