Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)
Rojas is such a tease! At SXSW, he told me he was working on a new music-related venture, but then later downplayed it. He's starting an internet record label. Domain: RCRDLBL.com. I'm jealous.
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A fimoculous is a micro-organism that consumes its own waste for sustenance.