jun 27

[Insert] Is the New AOL

I just heard someone in a meeting say "Facebook is the new AOL" (that wasn't a compliment), and now I see Ad Age saying "YouTube is the new AOL". Poor AOL. (BTW, they relaunched their news site today.)


Google turns up 39,500 hits for variations on that phrase. On page 1: MySpace, Hotmail, YouTube, Yahoo!, Facebook, and Second Life get the dreaded comparison.

posted by James at 7:31 PM on June 27, 2007

Well, if you are trying to argue that AOL is simply irrelevant now, I'm not buying. Over 120 million people visit AOL web sites every month. And lots of those people pay AOL money too. Most web 2.0 companies would kill to be the new AOL. AOL shouldn't apologize for the hundred of millions it raked in.

posted by Terry Sinn at 11:42 PM on June 27, 2007

"Most web 2.0 companies would kill to be the new AOL."

I'll take that bet!

You would have a more acute point if AOL wasn't bleeding audience or if they had a salient plan for keeping the audience and revenue that's slipping. As it stands right now, I don't think anyone wants to be AOL -- not even Yahoo or Microsoft, which get their own bad wraps.

posted by Rex at 11:57 PM on June 27, 2007

Hah, just realized that the colleague who was said "Facebook is the new AOL" was cribbing Kottke.

posted by Rex at 12:26 PM on June 28, 2007

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