Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)
For those keeping score at home: 50 Cent is at 63 on Metacritic; Kanye is rocking the 82. Meanwhile, early sales figures are also tilting toward Kanye.
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A fimoculous is a micro-organism that consumes its own waste for sustenance.