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Rex Sorgatz

Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)

oct 11
2007

Life of a Buzzword

"A buzzword is no black swan, but when one breaks out of the long tail into the short head and hits the tipping point it still makes me question the wisdom of the crowds. But because the world is flat, I've listed a freakonomical list of the lifespan of a buzzword. Purple cow." Nice lede, Nick.




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