Bill Wasik (who you might remember as the Harper's editor who invented flash mobs) writes about how hype builds in the music industry. It's chock full of indie rock things that I write about here all the time: KEXP, Tapes 'n Tapes, SXSW, etc. (This link is dedicated to Matt, my hype-backlash ninja.) Update: Taylor questions Minneapolis' third-place ranking in the musical urban archipelago. He's wrong, but he's right about MSP getting its own big music festival (like, I imagine, Bumbershoot, Siren, CMJ, or Pitchfork).