Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)
It was easy to see how this would turn out: Ana Marie Cox starts Twitter account --> Jarvis calls it out --> NYT publishes story on microjournalism --> Fimoc recaps.
Next step: New Yorkers discover it and claim they've invented it.
posted by Rex at 7:49 PM on January 21, 2008
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A fimoculous is a micro-organism that consumes its own waste for sustenance.