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Rex Sorgatz

Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)

feb 13

Is MTV Bat Shit Crazy?

We've mentioned MTV's new digital strategy here before, but we didn't think they'd actually go through with it! CNet reports how has launched 32 completely different sites -- see Indecision 2008 and Jack Ass World as examples. I'm really not sure if this is in the category "so fucking crazy it just might work" or just "so fucking crazy." [via]

1 comment

I have no idea why I wrote this post with the Royal We.

posted by Rex at 1:59 PM on February 13, 2008

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