Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)
If you read the EveryBlock interview, you might recall Adrian mentioning that they would later explain why they decided to eschew Google Maps and instead build their own mapping application. The explanation has been posted.
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A fimoculous is a micro-organism that consumes its own waste for sustenance.