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Rex Sorgatz

I'm not passive aggressive. I'm aggressively passive.

apr 4
2008

RedLasso Update

A quick update to my RedLasso post yesterday, after speaking with someone there today... RedLasso's model is actually to develop a three-way revenue split between copyright owners (tv and radio stations), syndication sites (bloggers), and RedLasso itself. Broadcasters are aware of the site, but official deals have not been signed. My take? Red Lasso exists in an interesting middle-ground between two factions: a) bloggers who would enjoy making a little money and be able to safely embed content and b) broadcasters who are wary of content misuse and distribution splits. The question for broadcasters will be: can they accept this revenue split versus forcing bloggers to find/embed/link content from their own site? The question for RedLasso will be: can they can keep enough broadcasters in the fold to make the site a destination for this kind of content and become the holy grail -- the Google of video?

1 comment

One more piece: no ads are running on RedLasso content yet, so no one is making money right now. In theory, all parties will once a broadcaster signs up.

posted by Rex at 4:28 PM on April 4, 2008




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