OMFG. See this? It's a new icon on CNN.com. It appears next to headlines in the "Latest News" module. It is an invitation to buy a t-shirt with that headline on it. This is the end of everything.
Update#1: Andy noticed you can hack the url to make your own. Update #2: Store and FAQ. Update #3: I wrote about t-shirts as media in Wired a year ago, so maybe I'm to blame. Update #4: Gawker is doing an offensive headline writing contest.