Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)
How much does marketing work? Fuck if I know. But a campaign called "Fuller Spectrum of News" we did at msnbc.com was nominated for a Webby. [via]
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A fimoculous is a micro-organism that consumes its own waste for sustenance.