aug 14
2008
Borders Rocket
Your authenticity skewered: Wes Anderson and Jason Schwartzman do a commercial for Borders on YouTube. [via]
4 comments
It's so weird. Not only does it not make sense - it's boring - unedited - and so unlike both. Terrible stuff.
posted by Jay Brewer at 3:13 PM on August 14, 2008 
I'm not sure I get how this is a commercial for Borders. I guess the point is "look at all the stuff we have," but isn't someone watching it on YT just going to click over to Amazon?
posted by alesh at 8:50 PM on August 14, 2008
yeah, i don't get it either. Schwartzman promotes his record I guess.
posted by Bort at 7:52 AM on August 15, 2008
It's a promo stop from back in March for Darjeeling Limited.
"Hey guys, on your way to the next Darjeeling interview can you stop by Borders for 15 minutes and just riff on books and movies you like?"
Boring, but maybe better than the usual canned interviews.
posted by smithee at 1:43 PM on August 15, 2008
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