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Rex Sorgatz

Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)

feb 7
2009

Celebrity Rehab

Another A+ from Heffernan: Choose Your Illusion. "A venerable philosophical concept, the real has been more commonly set against the false, the fake, the ideal, the temporary, the romantic, the contrived, the staged, the illusory or the imaginary. But such a robust concept of reality would not suit television, where greater definitional leeway is needed to produce this oxymoronic thing, a reality show." What's she talking about? VH1's Celebrity Rehab, of course.




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