Social Media Experts
So let's see if this starts any debate.... my pal Matt Haughey recently wrote a little ditty called This Is How Social Media Really Works where he essentially argues that this new marketing force is completely unnecessary:
So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.I've been known to rant about this new breed of internet expertise too, but that's probably because NYC seems to have more social media experts than rats. But for the sake of argument, a counter-example of Matt's attempts to find a swingset, here's a story from Ad Age about buying an air conditioner. It makes a compelling case for a more subtle presence for brands to exist in online social spaces. Thoughts?