Subservient Chicken Anniversary
Overlooked anniversary: Five years ago (yesterday), Subservient Chicken changed the internet by launching the notion of (love it or hate it) viral marketing. One of its creators, Rick of Barbarian Group, reflects on its creation and lasting impact. "Then, of course, there's the question of whether or not it worked. This is mostly answered now, I think. But to recap, yes, it worked." Happy birthday, chicken.