You Are What You Consume
"People who have a lot of 'bravado' -- who prefer to leap before they look -- are 50% more likely than the average person to be heavy consumers of all media. The same is true for people who rank low in 'compliance' -- those who chafe at rules and may be sarcastic. They are 60% more likely than the average person to be high consumers of all media." Oh yeah, well, how about people who obsessively quote studies about media consumption?