An Audience of Creators
Everyone's quoting various parts of that Denton interview, but this was the surprising stat to me: "Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience." Update: Biz Insider digs up more numbers. "Turns out they're young, computer-savvy, RSS-reading atheists with good cholesterol:"