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Rex Sorgatz

Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)

dec 16
2009

Best New Blog of the Year?

I wanted to pick The Awl for best new blog of the year in Bygone Bureau's roundup, but Womack took it, so I chose Mad Men Footnotes instead. And rather than actually talk about it, I choose to rant about Tumblr.

Whether your metric-of-choice is book deals or raw numbers, The Kids Who Tumble graduated to big boys on the playground, not so much by stomping the other kids as by inventing their own game in the corner. Tumblr's make-or-break premise was always that the semi-closed platform (insular, secular, participatory) would eventually make a deeper connection than the open online systems (cosmopolitan, egalitarian, populist) powered by Feedburner and retweets. Whereas anyone can read blogs or tweets, tumbling nearly demands participation.




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