feb 22

Lady Gaga is a Social Media Climber

Why Lady Gaga is the Ultimate Social [Media] Climber: an analysis of why Gaga has become one the most sought-after celebrity endorser by using social media and how that makes her type of endorsement different than others' ("It's not about her putting her name on something -- it's reinvigorating a brand"). I don't really get the appeal, but the people who made her MAC Viva Glam lipstick the biggest seller in the campaign's 16-year history sure seem to! --FD

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