feb 24


Millennials! They're getting harder to ignore/understand by the day!

Yesterday, the President of MTV Networks said that he thinks this generation is "really about authentic reality and family" and that's why MTV programming no longer appeals to Generation X. The Oscars announced that Zac Efron and the Twilight crew will be presenting awards this year in hopes of drawing a tween audience (which won't work on them because it's not like anyone below 23 has seen The Hurt Locker, but will work on me because it's not like I haven't seen 17 Again, twice).

Today, PBS News Hour is livetweeting a Pew Research conference on Millennials with some fascinating figures (only 14% use Twitter) and some mystifying statements with unintentionally ironic airquotes ("What's surprising is how 'conventional' this generation is."). And finally, Pew has a "How Millennial Are You?" quiz, which you can take here. I got a 78, which is probably why I'm actually enjoying the new Ke$ha video that just leaked, but not enough to steal her album. --FD

[Update: the full Pew conference report: "The Millennials: Confident. Connected. Open to Change."]

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