feb 28

Andro Android

The econ/finance site Minyanville analyzes a recent report from AdMob and notes that "roughly 73% of Android users are male." The iPhone's user base, by contrast, is gender-balanced. Why? Minyanville says it's because of -- surprise! -- marketing. For example, Droid ads include subtle messages like, "It's not a princess. It's a robot. A phone that trades hair-do for can-do." Apparently men, like robots, regularly fall for this kind of thing. --ADM


Is it that men "fall for" those messages, or just that they aren't put off by them? I mean, it could be that the Android is especially appealing to men, but it sounds to me like it's driving women away.

posted by Brachinus at 2:29 PM on February 28, 2010

We were talking about work and I argued then, and still believe, that it's actually the support and usability - Android phones are still really wonky, they don't "just work," and the nexus one, especially, has shit support. Android's for nerds, and there are fewer women nerds (sadly). I think it's as simple as that.

posted by Rick Webb at 8:26 PM on February 28, 2010

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