Somehow their inside joke -- a bunch of Midwestern bros (members of Bon Iver, Solid Gold, Dosh, and Megafaun; rappers Dessa and P.O.S. from Doomtree) coming together to make fun of the idea of an "upper Midwestern indie rock supergroup" -- snowballed into something real. They actually started to get treated like an upper Midwestern indie rock supergroup. They were actually signed by an indie label, Jagjaguar.
And they say the mystery is dead.
Holy crap that sentence is impenetrable, and I even know about the subject of the article. It features two fragments, separated by a semicolon, inside of a parenthetical aside that is itself inside of an em-dashed clause. And they say clarity is dead.
(Also, don't miss the comment from "Miss Tracy" at the bottom of the linked article.)
posted by Johnny at 8:50 AM on May 18, 2010 
Who's The English professor, Rex? And does he teach how to write better on Molly? I mean how to write better on molly? Stupid iPhone.
posted by Stevemarsh at 2:04 PM on May 18, 2010
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