Your 5 Favorite Things for the Next 5 Minutes

Five things that intrigue me right now, which may or may not be “the future of content”:

1) Willie Nelson covered Coldplay’s “The Scientist” for a Chipotle commercial. All those proper nouns in the same sentence!

2) Serious Business. That’s Alex Blagg’s new “intertainment firm.” (Oh how soon they become what they parody!) His partners include a former UTA agent. Their first video is Drive-Thru, an 84% funny parody of Drive that is an Arby’s commercial.

3) dumbdumb. Will Arnett & Jason Bateman made a viral video product placement company! Here’s the reel. Is FIAT Roadtrip and Denny’s: Always Open our future?

4) A supercut of all the product placements in Lady Gaga videos. It has only 946 views. Let’s make this famous!

5) The Greatest Movie Ever Sold box office totals. Remember that Morgan Spurlock movie from this summer? The amount of money it made wouldn’t even buy you a decent apartment in Manhattan. At the box office, at least — it made millions in product placements.