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Rex Sorgatz

Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)

feb 7
2012

Carrs on Buzzfeed

David Carr came out bullish on Buzzfeed, while Paul Carr rebuffs him. It's too early to tell what Buzzfeed will do, but I will say that Paul gets this part wrong:

[Peretti] is a career-long SEO guy whose entire news sense is based on what people are already searching for, or what they might be sharing on Facebook tomorrow tomorrow. The first half of that equation -- the SEO half -- is inherently opposed to breaking news. If something hasn't yet been reported, then no-one is searching for it.

That's not true, and the best example of which is Kottke's subtle parody of HuffPo on Superbowl Sunday.




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