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You can follow someone on Twitter, friend them on Facebook, quote or be quoted by them in a newspaper article, but until you taste their bread, you don't really know them.

So which of you will be the first to publish their Pinterest as a book?

[Peretti] is a career-long SEO guy whose entire news sense is based on what people are already searching for, or what they might be sharing on Facebook tomorrow tomorrow. The first half of that equation -- the SEO half -- is inherently opposed to breaking news. If something hasn't yet been reported, then no-one is searching for it.

That's not true, and the best example of which is Kottke's subtle parody of HuffPo on Superbowl Sunday.

That at the last instant, after making the song, being in the video, going through gigantic rehearsals, meeting with execs from the NFL and NBC, and Madonna's handlers, she felt she had to do something, anything in reaction to the massive, moneyed, orchestrated alternate really bubble she'd already bought into a thousand times over leading up to that moment.

Or it's pure ego, and she wanted the attention.

All the interesting hires, the chatter about new properties, the return of the old tagline, the blog launches, the print format switch -- for the first time in a long time, The Observer has been fun to watch. I choose that infinitive carefully, because this is what Felix overlooked in the media parlor game: watching beats reading any day.

But Esquire goes even further, with trailer for a magazine article:

[via]

2) What exactly is she trying to say with this?

Lana Del Rey is exactly what I was hoping to inspire when I took on the male rock establishment almost twenty years ago with my debut record, Exile In Guyville.

In other SNL music act news, I think Bon Iver is the new Michael McDonald.

There wasn't initially easy access to venture capital in L.A. and entrepreneurs had no choice but to build profitable business models from the start.

The exactly opposite could also be argued -- that for L.A. to succeed it needs greater access to venture capital. But there's the start to some ideas in there.

Transcending its original playful identity, it's no longer a place for strolling -- it's a place for getting things done. Hardly anyone "surfs" the Web anymore. The popularity of the "app paradigm," whereby dedicated mobile and tablet applications help us accomplish what we want without ever opening the browser or visiting the rest of the Internet, has made cyberflanerie less likely.

It then goes on to blame Facebook for much of this problem.

1) Will Wright Is Back. Whah! “If we had that much situational awareness about you and at the same time we were building this very high-level map of the world, and I don’t just mean where Starbuck’s is, but all sorts of things like historical footnotes and people you might want to meet. I started thinking about games that we can build that would allow us to triangulate you in that space and build that deep situational awareness.” And maybe it includes a TV component! (His 2007 SXSW keynote is still my all-time favorite.)

2) Just.Me. Looks interesting, love the name.

3) Denton’s Memo. Okay, this commenting system (Pow-Wow) could be the real deal. However, I doubt that the product itself will be that revolutionary — I mean, how much can we do with comments? But the power will be in pairing it with an editorial agenda. Imagine if something like Reddit or Metafilter were more programmed, had the power of a media enterprise around it.

4) Newsright Launches. Sigh. These guys keep trying.

5) VYou 2.0. VYou comes out of Beta on Monday.

1) North Koreans weeping hysterically over the death of Kim Jong-il. THEY ALL DESERVE OSCARS. (This video will be a pervasive meme in 5… 4…)

2) WHERETHEFUCKSHOULDIGOFORDRINKS. (dot-com)

3) Distrust That Particular Flavor. William Gibson has a book of non-fiction coming out next month.

4) Rob Delaney’s new Comedy Central Show Using Twitter. Also, the design of those new FastCo pages!

5) Dear Congress, It’s No Longer OK To Not Know How The Internet Works.

1) The Spielberg Face. Once you’ve seen it, you can never not see it.

2) The 20 Unhappiest People You Meet In The Comments Sections Of Year-End Lists. Yes.

3) WhoSay Strikes Deal With AP. The future is celebrities owning and distributing their own gossip.

4) Ebert’s Best Films of 2011. Someone kept Drive on their list!

5) Jack Shafer: Are you reading the best magazine in America? I’ve been telling anyone who will listen that Bloomberg Businessweek is my favorite magazine right now. (Also, props to Reuters for hiring Shafer and letting him write so glowingly about their primary competitor.)