Wow. The advert exec who coined phrases for Uncle Ben's rice ("Perfect every time"), Head and Shoulders ("Helps bring you closer"), and American Express ("Dont leave home without it") was sworn in under Colin Powell as Under Secretary of State for Public Diplomacy and Public Affairs:
"One of my priorities will be to identify the words and pictures that will make people around the world understand that the Osama bin Ladens of this world act not out of a religious impulse, that terrorists are not martyrs or heroes, but criminals and cowards," she told congressmen. Over time it should be possible "to brand this kind of fanatic as a false prophet".
I really like Slate's strategy: take a look at the daily news, and try to find the gaps -- the places where questions exists. Today, the question is: "Whose $10 Million Did Giuliani Turn Down?" Why, "the Warren Buffet of Saudi Arabia," of course.
Galaxy Girls, a blog for drag queens.