Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)
Disappointing NYT Mag story on underground brand creation.
That article was totally a boatload of suck. Glad I figured that out early enough to bail without feeling I'd invested too much of my life in it.
posted by Matt at 7:25 AM on July 31, 2006
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A fimoculous is a micro-organism that consumes its own waste for sustenance.