online

Predictions

While writing my Predictions for 2007 in Media/Tech/Pop post, a small little idea crept in: we tend to think of websites on a scale similar to that of tv networks -- large, permanent, liquid. But what if a better comparison were sitcoms -- small, ephemeral, risky. Due to media hype, MySpace is perceived on a scale next to Fox (as AOL was to Timer-Warner), but maybe it should be considered more like Lost (which turns Yahoo into The Simpson's). And before this freaks you out, think about how we might use this to our advantage.