may 21

Book ARG

We've seen alternate reality games for movies and for music and for video games, but I believe the game for Steven Hall's The Raw Shark Texts is the first ARG built around a book. The adventure starts at and includes clues left on Flickr, YouTube, and other sites, all ending a real-world prize. More details at Vulture.


I don't know... wasn't Kit William's "Masquerade" the first back in '79?

posted by Auz at 4:15 PM on May 22, 2007

Huh, I've never heard of that, but it's pretty awesome.

posted by Rex at 4:49 PM on May 22, 2007

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