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Rex Sorgatz

Trying really fucking hard to not be part of the problem.

may 21

Book ARG

We've seen alternate reality games for movies and for music and for video games, but I believe the game for Steven Hall's The Raw Shark Texts is the first ARG built around a book. The adventure starts at and includes clues left on Flickr, YouTube, and other sites, all ending a real-world prize. More details at Vulture.


I don't know... wasn't Kit William's "Masquerade" the first back in '79?

posted by Auz at 4:15 PM on May 22, 2007

Huh, I've never heard of that, but it's pretty awesome.

posted by Rex at 4:49 PM on May 22, 2007

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