video killed the mall
It was only a matter of time before music videos became interchangeable with malls. If videos weren't already disguised attempts at style-driven consumption (pft, of course they are), a brand new form of music video e-commerce is just around the corner. First, check out a Flash music video from no one smaller than the New York Times Magazine: Alanis Morissette. Notice how you navigate through a slideshow of Alanis dressed up in various consumer objects from Saks, Yves Saint Laurent, and Harley-Davidson while she chimes "Precious Illusions." (Isn't that ironic. Don't you think?) It's like "PopUp Video" with the information you really want to know: where can I buy that? If this friendly elision of commerce and music is a little disconcerting (though, let's be honest, how can it be anymore?), a new technology from VideoClix moves it up another notch. VideoClix basically makes QuickTime files clickable. The outcome of this technology goes straight to e-commerce: Macy Gray, as a clickable mall.
Since we're on the topic, I have no interest in joining the Moby hype machine. (Moby's last album, Play, was the product pusher par excellence, with all 18 tracks being licensed for a film or a TV show or a commercial or a trailer or all of the above.) But Mobyblips are an interesting footnote. Moby is designing little Flash animations each day leading up the release of the new album on Tuesday. I guess I'll also point out the video. And, yes, I want to buy everything in it.
Awesome, the Pope has blessed the internet.
Goodie, the Duchamp urinal is for sale.