Go to NYTimes.com or WSJ.com right now. See that Apple ad on the right? OF COURSE YOU DO. Man, that's big. (Also, I wonder if NYT has any problem with WSJ being name-checked?) Update: Adweek story on the campaign.
Note the twin tiles on either side of the NYTimes.com masthead are gone in favor of the leaderboard that Hodgman climbs into. So they adjusted their homepage ad calls to accommodate the Apple spot. Effort.
posted by Ryan at 2:20 PM on January 17, 2008
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A fimoculous is a micro-organism that consumes its own waste for sustenance.