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Rex Sorgatz

Screenplay idea: Man gets amnesia and reconstructs his life from blog comments he wrote. Short film -- he kills himself after 11 minutes.

jan 17

Giant Apple Advert on NYT

Go to or right now. See that Apple ad on the right? OF COURSE YOU DO. Man, that's big. (Also, I wonder if NYT has any problem with WSJ being name-checked?) Update: Adweek story on the campaign.

1 comment

Note the twin tiles on either side of the masthead are gone in favor of the leaderboard that Hodgman climbs into. So they adjusted their homepage ad calls to accommodate the Apple spot. Effort.

posted by Ryan at 2:20 PM on January 17, 2008

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