I'm Being Followed: How Google -- and 104 Other Companies -- Are Tracking Me on the Web. Just read it. It's great.
how did you celebrate the 25th anniversary of New Coke?
and then felt smug because i guess such a foolish mistake would never happen now. -- FB
Looking at this kinda cool thing, when i noticed a banner for "The Happiness Exhibit: A photo project to document happiness across America."
It's sponsored by Lay's, who insists that Happiness is simple. It's a flickr-powered micro-site for sharing happy photos. If you upload a happy photo, maybe it will appear in an ad (for potato chips, natch) in People magazine.
okey dokey. you get to watch me completely muck up rex's blog this week. let's begin. According to Ad Age, nicknames are The New Hot Thing in branding. Belevdere Vodka wants you to just call it "Belve". Because, y'know, you're such close pals. Arnell Group is behind this 'thinking' for Belve. If they are to be believed, having a nickname creates a sense of intimacy between consumers and brand. Alternatively, Arnell's planning process includes looking up client names in urbandictionary, googling some lyrics, and getting this video. Jay-Z? Belve & Cris? PURE MARKETING GOLD. By the way, not to be outdone, Keystone Light (whozawhatnow? Is that a real thing? Oh, it is.) wants all the bros to call it "Stones." As in, "He's got one helluva pair of Stones." By the way, their tagline is "Always Smooth. Even When You're Not." So I guess we already know how they feel about you. --FB
I doubt anyone really remembers how controversial the BMW Films project was in 2001. There was an immense amount of chatter about whether the future of filmmaking would be consumer brands paying filmmakers to produce movies. Beyond the occasional foray of an auteur into 30-second commercials, this dystopia hasn't happened at all. But here's something new from Spike Jonze, brought to you by Absolut: I'm Here.
It occurred to me watching this Jay-Z commercial that The Blueprint 3 is his first album not to have his face on the cover. (Okay, The Black Album didn't either.)
Because it was Internet Week here in NYC, I ended up missing most of what happened... on the internet! But I'm sure Digg Ads got some attention. I was intrigued by this nice bit of counter-intuitiveness: "The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system." I like the idea of being punished for bad ads.
Forbes has a decent little story about what NYTimes.com is doing with advertising innovation. Three bullets: they have an in-hour creative advertising team, they are developing non-standard ad units, and they are going after brand advertising rather than direct response.
New Gawker Media Promo Reel. Replete with self-critical media snippets, that MGMT song from last summer, and a "Welcome to the Future" slogan (in futurist font)!
Tipping point? Skittles.com. The homepage is nothing more than a search for "skittles" on Twitter.
On today's I'm Just Sayin Show: Whopper Sacrifice. The girls discuss Burger King's online campaigns and Facebook's widget bloat.
Today, I coined a new word: rapromo. Whaddat? Exhibit A: Gossip Girl rap from the Southern Mothers. Exhibit B: The Wire rap from Mad Skillz. Both quasi-parodies appear to be solicited by the producers of the show. Is this an interesting new marketing trend? Banal brand extension? The death of hip-hop? And ends to a means? The weakest attempt to create a meme you've ever seen?
Heffernan on online ads: "An ad that keeps telling you how unobtrusive it is like a friend whose greatest virtue is that she leaves you alone. Her absence might be appreciated, but it doesn't make her much of a friend."
Anyone read that Fast Company cover story a few months about about how Crispin Porter + Bogusky were going to save Microsoft? It didn't occur to me until just now, but the realization of that has been the Seinfeld / Gates ads. If I had some extra time, I'd write about these commercials as an attempt to do some creative class warfare with Apple's "I'm a PC" campaign. Update #1: Microsoft is dropping Seinfeld from the next ads. Update #2: Pic of "PC Guy" for new campaign. Update #3: Techcrunch posts the new ads.
New Found Glory covers Simple Minds in the ad where J. C. Penney co-opts The Breakfast Club. Your youth is now bad sartorial fodder. Don't you forget about me, indeed. [via]
Not sure how to feel about this video, which is actually a Converse commercial: "My Drive Through," Santogold, Julian Casablancas, and Pharrell.
How many online ads do you think you see per day? My guess: 3000. When was the last time you clicked on one? Me: 1999. However, I've been noticing those little Facebook ads in the lower-left of the page. I'm not sure why -- targeting? placement? paucity? Anyway, my bestie Jackie sent me a screengrab of an advert that she just saw. Recognize the image? Yep. I wish I had seen it, cuz it would have been the first ad I clicked on since 1999. (It links to some blog called The New Anti-Social.)
Go to NYTimes.com or WSJ.com right now. See that Apple ad on the right? OF COURSE YOU DO. Man, that's big. (Also, I wonder if NYT has any problem with WSJ being name-checked?) Update: Adweek story on the campaign.