The article from this month's
Fast Company that calls BUNK! on "influencer theory" (and its sister, "the tipping point") has finally
gone online.
1/28/08
TRACKBACKS:
Debunking Roles of the Influencers: When I first saw the link on Fimoculous with the title “Is the Tipping Point Toast?” I thought someone was going to debunk the whole idea behind it. read more.
‘Influentials’ and ‘The Tipping Point’ Aren’t Dead Yet. Here’s Why.: Duncan Watts’ argues that it is social conditions and not hipsters that determine trends . But despite his brilliance, Watts has yet to ask the crucial question: who or what creates ’social conditions’?
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