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Rex Sorgatz

You autocomplete me.

aug 27
2008

Mad Men Fonts

I know some seriously uptight people who are seriously gonna freak out about this very serious issue: The font used in the credits of Mad Men is Arial, not Helvetica.

4 comments

Ohmagah!

(fanning vapors)

I'm no font expert, but remember this article from the Times Magazine? Very interesting for a laywoman like myself, and an article which can be perfectly summarized by looking only at it's "Corrections" section:

An article on Aug. 12 about typographical changes in American road signs refers erroneously to one adaptation of the Clearview typeface for standard design applications. A Greek version is planned; it does not yet exist.

Wow, I did not know Arial was the Chinatown Prada bag of fonts! How gauche! Once again, the Internet chips away at my innocence.

posted by katiebakes at 8:45 AM on August 28, 2008

What's the policy: is it mandatory that I now sheepishly acknowledge my own it's / its slipup? I would think that in a wonky font thread it must be.

posted by katiebakes at 9:04 AM on August 28, 2008

You're just lucky you didn't try sneaking in a smart quote.

posted by Rex at 9:06 AM on August 28, 2008

As long as it's not GiddyUp, I don't give a fuck.

posted by taulpaul at 6:16 PM on August 28, 2008




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