I'm a PC
Anyone read that Fast Company cover story a few months about about how Crispin Porter + Bogusky were going to save Microsoft? It didn't occur to me until just now, but the realization of that has been the Seinfeld / Gates ads. If I had some extra time, I'd write about these commercials as an attempt to do some creative class warfare with Apple's "I'm a PC" campaign. Update #1: Microsoft is dropping Seinfeld from the next ads. Update #2: Pic of "PC Guy" for new campaign. Update #3: Techcrunch posts the new ads.