Today, I coined a new word: rapromo. Whaddat? Exhibit A: Gossip Girl rap from the Southern Mothers. Exhibit B: The Wire rap from Mad Skillz. Both quasi-parodies appear to be solicited by the producers of the show. Is this an interesting new marketing trend? Banal brand extension? The death of hip-hop? And ends to a means? The weakest attempt to create a meme you've ever seen?