jun 6
2009

Digg Ads

Because it was Internet Week here in NYC, I ended up missing most of what happened... on the internet! But I'm sure Digg Ads got some attention. I was intrigued by this nice bit of counter-intuitiveness: "The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system." I like the idea of being punished for bad ads.

3 comments

Engaging ads like these are the way to go, similar to Facebook's Page ads which let you became a "Fan" right in the ad itself. I like it, nicely done Digg. My only concern is that perhaps this is too innovative, and nobody is going to want to start a campaign because it's never been done before and it won't make sense to most advertisers.
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posted by stevewarner at 7:16 AM on June 8, 2009




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