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Rex Sorgatz

Trying really fucking hard to not be part of the problem.

jul 29
2009

Starbucks 2.0

I'm surprised it took Starbucks this long to experiment with spinoffs, but is the whole rustic thing really the right direction?

7 comments

Reminds me of the J Crew Liquor Store. Potentially a smart move. Although they'd be better off dropping the "Inspired by Starbucks" part.

posted by tim at 1:53 PM on July 29, 2009

Are you sure those aren't photos from a Cracker Barrel?

posted by Ron Golden at 2:07 PM on July 29, 2009

This seems to fit with their re-discovering coffee initiative and/or a flight away from McD.

The move towards manual espresso is part of the story-I would also expect to see more usage of the 'clover' brewer in these shops. The decor might be a bit tacky, but they're shooting for a feeling of home/hand-made.

posted by Mykel at 2:26 PM on July 29, 2009

Here's the Harvard Business Review on the new chain:

http://blogs.harvardbusiness.org/merholz/2009/07/why-the-starbucks-15th-ave-sto.html

And The Motley Fool:

http://caps.fool.com/Blogs/ViewPost.aspx?bpid=235940&t=01001329399083857736

~B

posted by Brendan at 4:24 PM on July 30, 2009

Wow! that view was really an eccentric one.hahahaha...is that really visible in all Starbucks coffee shop?

posted by Arthur Sperman at 7:19 PM on July 30, 2009

Well said, dvdcloner66. Well said.

posted by sjb at 1:30 AM on July 31, 2009

I love the spammers drive by link drops.

I like to think of it as "phoning it in" SEO.

I thought i heard they were going to experiment with selling booze/wine at these joints.

If so I can see why they would want to distance themselves from the mothership.

Right now Mickey D's is drinking their milkshake.

posted by ryanol at 11:15 AM on July 31, 2009




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