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Rex Sorgatz

Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)

jul 29
2009

Starbucks 2.0

I'm surprised it took Starbucks this long to experiment with spinoffs, but is the whole rustic thing really the right direction?

7 comments

Reminds me of the J Crew Liquor Store. Potentially a smart move. Although they'd be better off dropping the "Inspired by Starbucks" part.

posted by tim at 1:53 PM on July 29, 2009

Are you sure those aren't photos from a Cracker Barrel?

posted by Ron Golden at 2:07 PM on July 29, 2009

This seems to fit with their re-discovering coffee initiative and/or a flight away from McD.

The move towards manual espresso is part of the story-I would also expect to see more usage of the 'clover' brewer in these shops. The decor might be a bit tacky, but they're shooting for a feeling of home/hand-made.

posted by Mykel at 2:26 PM on July 29, 2009

Here's the Harvard Business Review on the new chain:

http://blogs.harvardbusiness.org/merholz/2009/07/why-the-starbucks-15th-ave-sto.html

And The Motley Fool:

http://caps.fool.com/Blogs/ViewPost.aspx?bpid=235940&t=01001329399083857736

~B

posted by Brendan at 4:24 PM on July 30, 2009

Wow! that view was really an eccentric one.hahahaha...is that really visible in all Starbucks coffee shop?

posted by Arthur Sperman at 7:19 PM on July 30, 2009

Well said, dvdcloner66. Well said.

posted by sjb at 1:30 AM on July 31, 2009

I love the spammers drive by link drops.

I like to think of it as "phoning it in" SEO.

I thought i heard they were going to experiment with selling booze/wine at these joints.

If so I can see why they would want to distance themselves from the mothership.

Right now Mickey D's is drinking their milkshake.

posted by ryanol at 11:15 AM on July 31, 2009




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