nov 22
2009
The Axe that Keeps on Giving
Random thing I noticed: both GQ and Wired featured this axe in their holiday shopping guides. Axes are hot Christmas gifts this year!
12 comments
I'd be concerned if someone I know had an axe named "HUSH NOW".
posted by Jed at 6:54 PM on November 22, 2009 
I also noticed the same Axe in a Comm Arts ad about non-Axe related design.
posted by Andrew Simone at 1:12 PM on November 23, 2009
Everyone knows the Gransford Bruks is the only axe to drop a C-note on.
http://www.gransfors.us/axes.html
posted by Rob at 4:43 PM on November 23, 2009
Or, perhaps both "GQ" and "Wired" are in bed with the ax company's publicist.
posted by growler at 7:21 PM on November 23, 2009
unless you're a lumber jack, i dont see why an axe will appeal to you as a holiday present.
posted by Newsflx at 8:26 PM on November 23, 2009
I call "Shenanigans" I can't even find out what kind of steel the blade is made with or how it was forged?
Looks like GQ and/or Wired must be pretty smitten with Buchanan-Smith's marketing techniques. They look like a decent graphic shop but I am not sold on their axe production just yet?
posted by ryanl at 2:59 PM on November 24, 2009
Isn't that GQ list "powered by Wired" or something? I thought those two lists were somehow connected..What I really want is not an axe, but that new Nikon projector digital camera.
posted by marrina at 3:06 PM on November 24, 2009
No, they were different lists...
posted by Rex at 3:08 PM on November 24, 2009
Valet posted something about these axes last May.
posted by Matt Thomas at 6:52 PM on November 24, 2009
Moreover, Valet has also include this axe in their gift guide.
posted by Matt Thomas at 6:54 PM on November 24, 2009
"unless you're a lumber jack, I dont see why an axe will appeal to you as a holiday present."
You would be surprised to know that some people actually appreciate such weird gifts! Many won't appreciate a truck as gift, but I know someone who lives and breathes trucks. To him, a truck is what a Mercedes is to us. :)
Then I have a neighbor who loves playing with hammers and chisels. No, he was/is not a carpenter so that is what makes his "pastime" weirder! :)
posted by Martha Jons at 1:47 AM on November 27, 2009
Noticed that earlier tonight when reading Wired and GQ on flight. Is that collusion or the ultimate gift guide faux paus? Some PR company is high-5ing that victory. It's like a game to get a random word in a presentation. "We got an axe into 2 of the biggest gift guides of the season!"
posted by rje7 at 3:18 AM on November 29, 2009
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