Spike Jonze's New Branded Project
I doubt anyone really remembers how controversial the BMW Films project was in 2001. There was an immense amount of chatter about whether the future of filmmaking would be consumer brands paying filmmakers to produce movies. Beyond the occasional foray of an auteur into 30-second commercials, this dystopia hasn't happened at all. But here's something new from Spike Jonze, brought to you by Absolut: I'm Here.