you can call me 'rah'
okey dokey. you get to watch me completely muck up rex's blog this week. let's begin. According to Ad Age, nicknames are The New Hot Thing in branding. Belevdere Vodka wants you to just call it "Belve". Because, y'know, you're such close pals. Arnell Group is behind this 'thinking' for Belve. If they are to be believed, having a nickname creates a sense of intimacy between consumers and brand. Alternatively, Arnell's planning process includes looking up client names in urbandictionary, googling some lyrics, and getting this video. Jay-Z? Belve & Cris? PURE MARKETING GOLD. By the way, not to be outdone, Keystone Light (whozawhatnow? Is that a real thing? Oh, it is.) wants all the bros to call it "Stones." As in, "He's got one helluva pair of Stones." By the way, their tagline is "Always Smooth. Even When You're Not." So I guess we already know how they feel about you. --FB
