Idea: a chain of popup stores. (I don't know what it even means, but it seems like everything is now either a chain or a popup store.)
Without irony, Apple's response ad to Microsoft's recent ads is to insinuate that they spend too much money on ads. The marketers always win.
posted by roberto flack at 10:23 AM on October 20, 2008
It might not be a dollar short but it's far more than a day late. Despite the amount money Microsoft has infused in advertising to combating Apple's ultra, hipster-esque image, Microsoft's creativity just doesn't match up.
posted by Amy at 6:09 PM on October 20, 2008
I always thought "Mac" came off as a douche and came to like "PC" better. I also thought the Miscrosoft "we're all PC" ads are surprisingly effective. I say both of these things as a pretty loyal Mac guy.
posted by Kurtis at 12:50 PM on October 21, 2008
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A fimoculous is a micro-organism that consumes its own waste for sustenance.